Skip to content

THE “DEALFACTORY” – REVOLUTIONIZING RETAIL

The Anatomy of the Deal

EMPOWERING UNIQUE MERCHANT EXPERIENCES our solutions enable each merchant to create a unique look and feel, setting them apart from the competition. With endless possibilities, you gain access to free features, including graphics, designed to help you close more sales. Our deals comprise various elements that work seamlessly together to ensure success. Key components include, but are not limited to, the following:

FEATURES OF A DEAL

The Original “Certified Best Deal“

After encountering our patented “Certified Best Deal, ” shoppers will stop comparison shopping.” During the “flash sale” mode, our software compares prices with up to five competitors of your choice. When the best deal is found, a “Certified Best Deal” stamp is activated, capturing the shopper’s attention and assuring them that there is no better offer. We affectionately call this the “BEAT AMAZON” feature and offer a variety of certified stamps.

FLASH-SALE TIMERS are available for a wide range of store types. We can customize these timers to match your brand and store’s aesthetics.

TRIGGER BUTTONS such as enticing offers like BOGO (Buy One Get One). To activate the offer, shoppers click on a trigger button, such as a ‘deal’ button. These buttons come in a variety of styles and are included in each service level. Custom buttons can also be designed specifically for your store or brand, ensuring no two stores look alike. Merchants or brands might even use their logos as triggers.

Common trigger buttons include:

  • DEAL
  • BUY!
  • BUY! NOW
  • BUNDLE AND SAVE
  • INSTANTLY BUY!
  • More to meet your marketing strategy

DEAL-ENDING AUDIO REMINDERS grab your shoppers’ attention and create a heightened sense of urgency. Standard countdowns are included with every service level, and custom countdowns are also available.

Listen to the sample:

BACKGROUNDS can be powerful attention grabbers, whether they are for holidays, category sections, or any other area that enhances the shopping experience and boosts conversion rates.

PLEASE NOTE: Shoppers can always refuse a “deal” and purchase the original product(s) they intended to buy.

We have many more features in the Anatomy of the Deal. Please ask for a DEMO today.

THE DEALFACTORY
SAMPLE DEAL PAGE
TRIGGERS
BACKGROUNDS

Raising Conversion Rates

Driving user purchases through a deal-focused platform is essential for raising conversion rates. The goal of the Click Deal Buy! effect is not only to boost cart conversions but also to increase order values. Key strategies include eliminating distractions such as the need for coupons or codes. Here are some important approaches:

1. Optimize “Deal” Button Locations

  • Triggering a Deal: Ensure “deal buttons” are easily accessible on:
    • Home pages
    • Product pages
    • Category pages
    • Bargain sections
    • Shopping cart pages
    • Note: Shoppers will enjoy adding all their products to the cart for a special deal.

2. Enhance User Experience (UX)

  • The Original “Certified Best Deal”: When activated, this feature makes shopping elsewhere unnecessary for your customers.
  • Instant Buy Button: Enable a three-step checkout process: Click, Deal, and Buy, with summary information included on the “deal” page.
  • Interactive Elements: Engage shoppers visually while creating a sense of urgency and chance.
  • Gamification: What’s behind door number 1, 2, or 3. And on and on are the possibilities.

3. Hyper-Personalized Shopping Experience

  • Tailored Recommendations: Use data analytics to provide personalized deal recommendations based on user behavior and preferences.

4. Utilize Urgency and Scarcity

  • Limited-Time Offers: Highlight limited-time flash sales to create a sense of urgency.
  • Stock Alerts: Display low-stock alerts to encourage immediate purchases.

5. A/B Testing – Eliminate Guesswork

  • CTAs: Experiment with different call-to-action (CTA) buttons, such as “Buy Now” versus “Get This Deal,” to determine which is more effective.
  • Page Layouts: A/B test different product page layouts and landing pages to identify the most effective design.
  • Offer Placements: Test the placement of deals and offers to find the optimal spots.
  • Probability Factoring: Assess the potential effectiveness of different offers, such as pairing a baseball with a bat versus a baseball with a tennis racquet.

Implementing these strategies can significantly enhance the Click Deal Buy! effect, leading to higher conversion rates and increased order values by making the shopping experience seamless, personalized, and urgent. Ask for a DEMO today.

Learn more about our features through a DEMO today.