The Retailer
Industry: Pet Supplies & Services
Footprint: 42 brick-and-mortar stores + e-commerce
Customers: Local, repeat shoppers who value quality, trust, and convenience
Challenge: Competing with Amazon, Chewy, and national pet chains while managing perishable and seasonal inventory
The Problem
This pet store chain was fighting a familiar battle:
- Price comparison fatigue: Shoppers checking Amazon and Chewy in-store before buying
- Cart abandonment online: Discounts elsewhere killing conversions
- Surplus & expiring inventory: Food, treats, and supplements nearing best-by dates
- Disconnected channels: Online and in-store promotions competing instead of working together
- Eroding trust: Shoppers are unsure if they were really getting the best deal
They needed a way to win the deal at the moment of purchase, without racing to the bottom.
The Click Deal Buy! Solution
The retailer deployed Click Deal Buy! and the DealFactory™ across both in-store and online shopping carts.
What changed:
- Certified Best Deal™ activation
Deals triggered inside the cart—online and at POS—guaranteeing shoppers wouldn’t find a better price elsewhere during checkout. - Inventory-driven pricing
The DealFactory™ adjusted deals in real time based on:- Expiring pet food and treats
- Overstocked SKUs
- Seasonal transitions (flea & tick, winter coats, summer cooling products)
- Cross-store and bundled deals
Customers received smart pairings (food + treats + toys), increasing AOV without feeling upsold. - Sovereign, privacy-first data
Shopper preferences and merchant inventory data stayed secure inside the Click Deal Buy! sovereign cloud—no third-party marketplaces mining customer behavior.
The Results (First 90 Days)
(Representative results for a mid-size chain)
- +27% increase in Average Order Value (AOV)
- +34% lift in online conversions
- −41% reduction in abandoned carts
- Sell-through of expiring inventory increased by 52%
- In-store foot traffic up 19%, driven by deal trust and local promotions
Most importantly:
Shoppers stopped checking Amazon at checkout.
Why It Worked
Click Deal Buy! didn’t just discount products—it restored confidence in the deal.
- Shoppers knew the price was fair, verified, and unbeatable right now
- Merchants controlled pricing dynamically without relying on coupons or race-to-the-bottom sales
- Online and in-store shopping finally worked as one system
The Takeaway
For this pet store chain, Click Deal Buy! became more than a sales tool—it became a competitive weapon.
They didn’t try to out-Amazon Amazon.
They beat them where it matters most: the cart.