The Problem
A national cosmetics retailer operating both online and brick-and-mortar stores faced a persistent margin killer: expiration-dated inventory. Skincare, makeup, and beauty products nearing shelf-life limits were stacking up. Traditional markdowns trained shoppers to wait, while online discounts undercut in-store pricing. Unsold products expired, leading to write-offs and wasted inventory.
At the same time, shoppers increasingly compared prices in real time—often standing inside the store—then left without buying.
The Click Deal Buy!® Solution
Click Deal Buy!® deployed a deal-first omnichannel system designed to move time-sensitive inventory before it expired—without devaluing the brand.
Key tactics included:
- Expiration-Driven Deal Intelligence
Products approaching expiration automatically triggered Certified Best Deals™, dynamically priced based on remaining shelf life, local inventory, and demand—no blanket markdowns. - Order Online. Pick Up In-Store. Get a Better Deal.
Shoppers who ordered online and selected in-store pickup unlocked exclusive pricing. This shifted inventory locally, increased foot traffic, and reduced fulfillment costs. - In-Store QR Code Deal Activation
Digital screens played short product videos highlighting ingredients, usage, and urgency. Shoppers scanned a QR code directly from the screen to instantly claim a Click Deal Buy!® offer on their phone. - Distraction-Free Checkout
Once claimed, the shopper entered a focused purchase flow—no ads, no competing offers, no noise. Just the deal, now.
The Experience
A shopper sees a screen in-store:
“Last Chance. Limited Time. Certified Best Deal™.”
They scan the QR code and see a verified Click Deal Buy!® offer with two clear choices:
- Best price: Order online, pick up in store
- Standard price: Order online for later pickup or delivery
The deal is real, time-bound, and unbeatable through the window.
The Results
- Significant increase in sell-through of expiring inventory
- Strong growth in online orders with in-store pickup
- Reduced cart abandonment through urgency and trust
- Higher Average Order Value (AOV) via bundled beauty pairings
- Increased shopper confidence due to Certified Best Deals™
Why It Worked
Click Deal Buy!® didn’t rely on endless discounts or marketplace manipulation. It aligned timing, location, and trust into a single system that shoppers believed—and acted on.
Instead of racing to the bottom, the retailer-controlled pricing, protected brand equity, and turned expiration risk into a conversion advantage.
Bottom Line
Click Deal Buy!® transformed expiring cosmetics inventory from a liability into a revenue engine—online, in-store, and everywhere in between.
Powered by Click Deal Buy!®
Where timing meets trust—and inventory moves.